One hot summer day not long ago, 40 production crew members, 13 Alaska Airlines employees and one star quarterback gathered on a middle school football field in Seattle for an elite training camp.

Champions never rest, after all, which is why we enlisted the support of our Chief Football Officer Russell Wilson to design a camp that only he could imagine.

Wilson, the starting quarterback for the champion Seattle Seahawks, led Alaska employees through a high-stepping obstacle course, a lost teddy bear running drill, snack delivery accuracy training – #snackuracy – and more.

This is an exclusive sneak peek at the first of three brand-new Alaska Airlines TV commercials featuring Wilson, shot on location in Seattle over the course of a 12-hour day. It will air on TV stations from Bellingham to Vancouver, Washington beginning Aug. 7.

New: see the outtakes.